Ambassadors, Carlsberg, Football, UEFA
About This Project

Working with NatWest’s lead agency, M&C Saatchi Sport & Entertainment to deliver the production, match-day activation & inventory management across NatWest’s Rugby & Cricket sponsorships, including activation at:


  • The Ashes Series
  • T20 Blast County Championship
  • Chance to Shine Partner Events
  • 6 Nations Rugby & NatWest Invitational at Twickenham
  • RugbyForce & Cricketforce


Activity includes:

  • The Virtual Reality Cricket Experience & BatFast Tour
  • NatWest Blast Trophy Tour & ICC Cricket World Cup Trophy appearances
  • Matchday merchandise & branding (clothing, foam hands & over 200,000 6 cards)
  • Internal employee engagement events
  • Asset/inventory management inc. 650+ items of signed merchandise.