About This Project
Working with NatWest’s lead agency, M&C Saatchi Sport & Entertainment to deliver the production, match-day activation & inventory management across NatWest’s Rugby & Cricket sponsorships, including activation at:
- The Ashes Series
- T20 Blast County Championship
- Chance to Shine Partner Events
- 6 Nations Rugby & NatWest Invitational at Twickenham
- RugbyForce & Cricketforce
Activity includes:
- The Virtual Reality Cricket Experience & BatFast Tour
- NatWest Blast Trophy Tour & ICC Cricket World Cup Trophy appearances
- Matchday merchandise & branding (clothing, foam hands & over 200,000 6 cards)
- Internal employee engagement events
- Asset/inventory management inc. 650+ items of signed merchandise.