Betway, Boxing
About This Project

Appointed by Betway to support on their sponsorship activation strategy, planning & delivery. Working with their global brand team and digital agency to position Betway amongst a cluttered UK betting market. Utilising major sponsorship assets including West Ham United FC, Froch vs Groves II, Cheltenham Festival & Premier League Darts.


Creating relevant & unique content to engage with fans, the press, and the VIP customers.


Stand-out work included the creation of the #WhoAreYouBacking campaign for the biggest grossing UK boxing bout staged at Wembley, Froch vs Groves Rematch in front of over 80,000 fans, named ‘Event of the Year’ by Ring Magazine and the logistics & sponsorship management of The Betway Premier League Darts across 16 venues in 16 weeks attracting record attendances along the way.