Football, Pepsi
About This Project

Working alongside JAJ Communications, Magnetic was appointed to deliver planning, production & event management of The Pepsi Dream Prize; a global consumer sales promotion involving key markets.


80 competition winners from 12 markets, flew in for 5 days of unforgettable football experiences in Barcelona, London & LA.


Meeting their hero’s including Fabregas, Drogba, Lampard, Torres amongst others, all filmed for a fly-on-the-wall documentary on MTV.


Other work for PepsiCo included the UK management of global market activations during the ICC Cricket World Cup, for all key brands including Pepsi, Gatorade & Lays.